Our History

ByLogic, Inc. has a lengthy track record of accomplishment in sales and marketing, new business development, marketing communications, peer advocacy promotion, and comprehensive sales team training. We take pride in this wealth of experience, which has been applied across a spectrum of industries such as ethical pharmaceuticals, telecommunications, telephony, broadcasting, and entertainment, with specific exposure to education, both academic and commercial.

One notable area of expertise, our niche in life perhaps, is our specialty in group counseling/group coaching, particularly as it relates to the persuasive power of peer-to-peer advocacy or peer influence. In this aspect of the group dynamic, we have demonstrated a commitment to accuracy, delivering impactful, effective original content and messaging, focusing on the specific peer group in attendance. For example, in a healthcare setting and pharmaceutical marketing, our focus would be the prescribing physician.

About Us

ByLogic, Inc. possesses a wealth of national and international experience in sales and marketing. Our expertise extends well beyond mere innovation, as we are equally adept at designing, constructing, and implementing an array of marketing communication strategies. Our proficiency lies in our understanding of peer advocacy and peer persuasion techniques within a group dynamic, the essence of which is consistently delivered alongside other marketing and networking methodologies.

Our organization, founded by Graham Bousfield in 1988, has played a pivotal role in conceiving and executing more than 5,000 promotional campaigns and educational sessions. These programs and workshops have employed digital and traditional platforms, covering diverse industrial sectors such as agriculture, communications, education, entertainment, and healthcare. As an organization, we’ve excelled in numerous roles, serving as educators, lecturers, speakers, facilitators, moderators, counselors, mentors, and coaches, consistently showcasing our exceptional interpersonal skills and leadership prowess, in the public arena with audiences in the hundreds or the intimate conversation of the one-on-one interaction.

Our Specialties

We excel in many areas of marketing, specializing in peer advocacy, peer persuasion, group dynamic techniques, consensus selling, and network marketing principles and practices. Our team derives great satisfaction from serving others, whether it’s in personal development, personal growth, and professional guidance, or in all aspects of promotional campaign development, from strategy inception through the creative process, implementation, and execution to reach a successful completion.

At the heart of our approach lies a commitment to both validity and the delivery of tangible value. Whether navigating a sales opportunity, embarking on a strategic endeavor, or executing a tactical move, our focus remains unwavering. We draw upon a collective global perspective, enriching our strategies with diverse insights, while simultaneously ensuring their resonance on a local level. This dual emphasis ensures adaptability and impact across various contexts.

Testimonials

In the words of some of our clients …

“In the early days of Beck Ag, I worked with Graham as an integral resource who understood the power of peer-to-peer experience-sharing and influence. He was part of the C. Beck & Assoc. team which helped me to create a successful model to fit the Ag industry. Twenty-seven years we are still going strong in large part to the solid foundation and business model we built in 1997. Thanks, Graham!!”

– John Finegan, Founder, Beck Ag

“I’ve worked with Graham both as a medical writer and technology consultant for 15 years. Graham’s greatest attributes are (1) He thinks, (2) Is thorough and interprets complex scenarios, (3) Communicates effectively, (4) Meets deadlines and commitments, and (5) Goes the extra mile to please clients. While working with Graham as a freelancer and consultant, I’ve never considered him anything other than an integral member of our team. He would also be an asset to you”.

– Don Hunter, President at Conference Show

Why ByLogic?

For 35 years and counting, it’s about service to others, service with kindness, a warm smile, and a KISS.

By Keeping It Simple and Straightforward, we rely on our logic and common sense to deliver on our promise, unlock your potential, advance your skillset, support your vision and life goal, fabricate a marketing program, and secure your destiny.

Please ask how ByLogic might assist you.